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Articles tagged "reader":
2 articles found
For Successful Copywriting, A Measure Of Desperation Helps
In writing sales material, what kind of frame of mind are you in? You need to be able to write with a desperate attitude in order to make the writing jump out at the reader. But what do I mean by desperate? Probably not what you're thinking of. I explain it further in the article.
How To Avoid Reader Fatigue In Your Subscribers.
There's some buzz I've been reading about in forums and on blogs about what's known as 'reader fatigue.' This is the condition that happens when you, as an individual, are confronted with sixteen hundred gazillion blogs, email newsletters, forums, and pdf downloads and you just get fed up with it. I can relate. Unfortunately, when you switch hats to being a business owner, suddenly you don't want to relate.