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Website Behavioral Ads May Be Cool But Beware Of Privacy Concerns
If you're a small ecommerce business, you know that virtually anything that provides significant increases in conversion rates will get a lot of attention. Behavioral ads promise just that -- higher conversion rates than conventional contextual ads -- so they've been getting a lot of attention lately. Before you take advantage of this opportunity, you should evaluate the risks.
Intellectual Property: Why "Borrowing" Web Content Is A Really Bad Idea
There's some graphics or content (or even website legal documents) on the web that you like... there's no copyright notice associated with it. You'd like to take it and incorporate it into your site, right? It's so tempting, but DON'T do it! Here's why.
Ecommerce Sites: Beware Of 3rd Party Cookies - Are Google Analytics Users In Privacy Breach?
To be successful, ecommerce sites require information about site visitors. One method of collecting this information is often referred to as using 3rd party cookies. If you use 3rd party cookies, are you aware of the privacy concerns, and will you be liable for a privacy policy breach?
SaaS, Membership, And Subscription Agreements -- How To Avoid Unenforceable Amendments
If you're like most small ecommerce businesses, you'll need to amend your Customer Agreement from time to time. You might want to add a new membership option... or add a clause for a money-back guarantee, just to name a couple of examples. If you don't follow the guidelines of this recent case, your amendments are likely to be unenforeceable.