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Articles tagged "sandy martini":
68 articles found
Is Hosting Your Membership Program Making You Lazy?
Whether you're currently hosting a membership program or plan to host one in the near future, there are some trends which have popped up that you'll want to be aware of.
The SIMPLEST Way To Get More Of The RIGHT Things Done
It's become a routine with me, and I'm guessing millions of others, that every New Year, I reassess how I'm spending my time and if I'm "getting the most out of each day" -- in quotes since the definition of that phrase is different for each of us.
Is Your Affiliate Program Turning Away Clients And Affiliates?
Affiliate programs are meant to be a win for everyone involved. So with so many "wins", why are affiliate programs ticking people off and costing you both money AND your reputation?
Are You Taking A Bandaid Approach To A Terminal Disease?
In chatting with a new client recently, she described the great teleclass series she hosted last month and how much revenue she earned from it and the one she has coming next month.
Another Workshop Or A Focused Attitude - Which Does Your Business Need Most?
An online friend of mine - someone met at a workshop years ago and we've casually kept in touch - direct messaged me on Twitter the other day to ask which of two upcoming workshops she should attend as she "needs a boost this year".
Business Systems - The Real Way To Create A Lifestyle Business
Goodness knows systems may not sound like the sexiest thing in your business - after all, marketing usually wins that title. Systems however, are what allow you to take time off without worrying what's going on in the business and they ensure that all of your clients have the same experience - regardless of how busy you are - from start to finish.
Conversions - What Do They Mean And Why Do They Matter?
What exactly does "increase our conversions" or "get our numbers up" actually mean and what else do we need to know? It is turning leads into paying clients and getting someone to sign up for a free report, join a teleseminar or webinar, etc.
Credibility GONE - Are You Risking Yours By Doing This?
Imagine your excitement: You just gave up your credit card info and plunked down money on a product from someone you've been following for a while, maybe even someone you've bought from before and really admire.
Are You Making These 6 Marketing Mistakes?
Many business owners, especially online, preach about "marketing with integrity" and "marketing authentically" and then immediately do things which, in my opinion, are exactly the opposite of what they preach.
Expert Credibility: How To Let Your Clients Give It To You
If you've been around the "online world" a while, you know that "content is king" -- after all, it's generally expected that you should:
Just yesterday I was talking with a new client who's invested thousands of dollars on programs, plans and info products and came to me asking "What should I do?" as she was so overwhelmed with all the options and wanted to get the *right* things done in order to achieve her goals.
Marketing Your Business -- The Line Between Effective And Annoying
In marketing your business, there's a line *out there* between what's effective for your ideal clients and what's just plain annoying.
Multiple Streams Of Income -- Begin Your Journey
When you look at your business, have you TRULY set it up for success in the long term? By this I mean, are you offering, and marketing, more than one product or service or are all your eggs in one basket?
Productivity Buster: Mistaking Activity For Accomplishment
A former client recently contacted me about working together again and, in asking a few questions about what she's been up to, etc., I realized that for all the work she's been doing (and she works a lot), she hasn't been "done-ing" anything.
Target Fixation -- Is Your Goal Killing Your Business?
In the entrepreneurial world, I attribute "target fixation" to being SO incredibly focused on your goal (your target) that you fail to see all the other opportunities around you.
Is Your Ezine Going The Way Of The Dinosaurs?
We all know why we should put out an ezine, after all, marketing gurus have forever told us "the money's in the list" and the list needs an ezine, but my question is "Why should anyone choose to get your ezine?"
Forced Continuity Programs - Are You Losing Clients Because Of Yours?
Forced continuity is when you visit someone's website, sign up for something which is low cost (usually under $10) and they automatically enroll you in a program costing anywhere from $19.97 to $197/month (these are the figures I've seen).
Affiliate Programs: The Truths No One Talks About
Knowing that affiliate programs are "so fabulous", why aren't more people using them to their fullest advantage? Quite simply, affiliate programs are vastly underutilized as most business owners don't know how to properly leverage an affiliate, or referral, program.
Keeping Clients In A Down Economy: Is Giving Or Taking Better For Your Bottom Line?
Times are tough. There's no doubt about it. That said, I had my best month ever in March and quarter 1 was my best quarter ever. In fact, I'm on target to surpass my 2008 revenue by June 30th.
Strategic Implementation: A Direct Path To Your Goals
Quite simply, many business owners are implementing just for the sake of implementing and being busy. They've no idea HOW to strategically implement. So what should you do if you're in this rut, and likely don't even realize it?