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Articles tagged "small business":
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392 articles found
Font Basics For Branding Your Small Business
You've designed your logo. Now you need to create some great marketing pieces to promote your business. But what pieces to create? There are so many options available that it can be difficult to decide which pieces will be the strongest and best way to publicize your business. No matter what that business is, we recommend these pieces as a first step toward marketing it.
Branding is a hot topic in marketing these days, but it's defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Brand Layer.
A follow-up tool such as a post card, HTML newsletter, or note card is essential to make sure that your services stay "top-of-mind" with the people that you meet. It's said that a prospect needs to hear from you seven times before they will make a purchase. So it's important to create tools and a system to enable you to followup with your prospects once you've made that initial connection.
Making a great first impression often begins with your business card. Your business card is typically the first of your marketing materials that a new client will see. It should clearly tell your client who you are and what you do at first glance.
The Great Two-Sided Business Card Debate
A business card is one of the most important marketing pieces that you'll develop for your company, since it is typically the first piece of your marketing materials that a new client will see. One of the most debated points in business card design is whether to print information on just one side of the card or to use both sides. There are many views on this controversy, and here are some that we frequently hear.
The Art Of Website Maintenance
Now that you've designed and launched your website, you have a powerful marketing tool for your business. But, your website is only as useful as the content is current. The process of keeping the content on your site current is called website maintenance, and it's important to keep both visitors and search engines supplied with new information.
Looking For A Business Mentor?
A mentor can help you reach your business goals much faster than if you’re working solo. If you’re considering seeking out a mentor, here’s the place to start.
Secured Vs Unsecured Business Financing
Growing a business is part of every business owner's plans. The ways of funding the expansion are many and most prefer to do it by plowing back their profits or through equity financing. Increasingly debt financing is seen as a feasible way of financing the next phase of the company's growth.
Is Your New Business Kicking Your Behind?
Trying to get a new business off the ground can be challenging. Here’s some “extra” help to get you on the right track.
Management Alert: Employee Crisis Affecting Profits
If you dig deep enough into any industry, companies with best practices in employee retention and development are characteristically the most competitive and most profitable. So why do those businesses who struggle to compete find it so difficult?
Unlock The Secrets To Bank Loans
Tired of evasive bankers who promise you the sky but can't reveal the reasons of the loan rejection? Wondering whether you should consider trying other banks to obtain the funds which would be used to grow your business?
Listen To What Your Customers Are Saying
Mastering the art of managing customer complaints can seem like a thankless job, but keep in mind that for every customer that shares their worries, concerns or complaints, there are likely more that did not express their dissatisfaction, and instead simply moved on to a competitor.
Increase Your Sales By 50%! Here’s How.
I have set a lot of stupid goals in my life. Goals made in the rush of excitement with little thought to how they were going to get done or how they fit with the other priorities of my life. Goal setting, however, is still an important part of my life. But a certain kind of goal setting, SMART goal setting. Goals are SMART when they are Specific, Measurable, Achievable, Relevant to current business objectives, and Time bound.
Business Loans: Invest In Good Debt - Avoid Bad Debt
Practically every business needs a loan at some stage in its life cycle. Many businesses will need many loans at different stages.
Job Got You Down? You Too Deserve A Business You Love!
Ready to make the leap from a J.O.B. to your dream career or business? Here are some people who took the leap to freedom, and are passionate about their new lives.
Minority Small Business Grants - How To Maximize Their Benefits!
Minority small business grants are available whether you want to start a new business or you have an existing small business that you would like to expand. Whether you are a woman, disabled, or of a minority race you, small business likely qualifies.
How Search Engine Optimization Helps Small Businesses
You've probably heard people talking about Search Engine Optimization, or SEO, and wondered if it would help your business. The answer, in short, is absolutely!
Copyrights, Trademarks And Patents, Oh My! Understanding Intellectual Property
Intellectual property is a topic that should be familiar to all business owners, but unfortunately, many simply don’t know much about it. This article serves to inform entrepreneurs about trademark, patent, and copyright law in order to ensure that they can properly protect themselves against illegal reproduction of their work.
No Logo?: Launching A Business Without A Logo Can Sabotage You
The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until they get started." Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult.
The Network Marketing Tip Hiding Under Your Nose
Network marketing is a rapidly moving business that each of us has participated in at least once, if not many times; we've all purchased something on the Web and thousands of us tried our hand at sales as well, what once was the "next" business opportunity.