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Articles tagged "web site":
28 articles found
5 Critical Questions To Ask BEFORE You Hire A Web Designer
The creation of your online presence can be a very expensive failure or a much-heralded success. Before hiring a website designer, make sure s/he answers these 5 critical questions to your satisfaction, and you'll be on the path to a profitable relationship with a talented professional who can help your online business grow.
Search Engine Optimization: It's Not Who You Know, It's Who Knows You
Just as with prom queens, your small business's website's search engine ranking results are about popularity. It's not the links on your site that contribute to raising your ranking but the links coming into your site from other sites that help you to rank better.
Why You Won't Get Instant Gratification From The Search Engines And What To Do About It
So, when it's time to get your website listed on the search engines, it's only natural for you to want to be up on Google right away. I can't tell you how many emails I've gotten from clients right after I've let them know that their site is launched, saying "But, I Googled myself, and I'm not there! Why not?"
Getting The Most Out Of Every Customer...
An autoresponder truly is a marketers best friend...well those marketers who know how to use them effectively anyway. Extroardinary profits can be obtained through the use of an autoresponder, if you don't currently utilize one in your online marketing, then you are missing out on huge profits.
Why Starting A Relationship With The Search Engines Can Be Hard
...Search Engines have a lot in common with singles. They've been hurt, and they aren't so quick to trust any more.
Your Small Business's Search Engine Ranking Emergency
No one wants an emergency—but if you've got one on your hands, it's good to know the steps to take to "stabilize the patient." If your small business emergency is that your website isn't showing up on the search engines, there a couple of steps you can take right now. You just have to check 2 things to perform Search Engine CPR on your site:
Do You Really Need To Come In First Place?
Whenever I talk to a client about search engine placement, this track meet comes into mind. The client comes to me wanting to be #1 for their chosen search term. But for many small businesses, being ranked first is not truly that important—and depending on the search term, being #1 may hurt their business.
Like Cajun food, getting a small business listed on the search engines also is based on a trinity of components. These components give your search engine efforts a base to be built off of, and ensure that you'll be successful. Those are: the ease of getting listed, the effectiveness of your listing, and then finally, the level of placement.
How To Make Your Website Structurally Sound
You've decided to build a website. Great! Your first step is to determine its structure—the pages you want to include and the information you want provide to visitors. But how to begin? Your first instinct may be to make your site different from everyone else's. After all, trying to differentiate your business is what you've been doing throughout your branding process.
How To Make Sure Your Website Won't Need A Do-Over
When you were young, do-overs were an easy way to resolve an argument, fix unfairness or quickly change history. Why wouldn't you want to be able to do this with your business website? Unlike the playground game, designing a website takes a lot of time, work and money — it's just not a task that you're going to want to start over from scratch again!
How To Choose A Business Name.
As far as making first impressions go, it seems like your business name is right up there. So you've spent a lot of time soul-searching, brainstorming, sweating up the perfect business name. And then, when you do, what happens?
Signs It's Time To Redesign Your Website
Designing your first website is a stressful undertaking. It requires you to dig deep into your business in order to write the copy for your site. You need to work with a designer and go through the process of creating a site that looks unique and works well. And finally, after all that, you're finished and it's time for the site to go live. Unfortunately, websites don't last forever.
There are many elements in a website design project. Elements may include the overall strategy, the site map, site contents, design, coding, and more. It's tempting to keep tinkering and adjusting the various components until they're perfect. But you should remember that while you're editing the website, it stays on your designer's temporary server for testing or on your desktop — and never gets launched.
Writing For The Web - Web Copy That Converts Visitors Into Customers
Now that the Internet is generating over $100 billion per year in retail e-commerce sales, writing for the web is more important than ever. A website that showcases your product or service effectively is a vast resource for your business that allows you to connect with prospects anywhere in the world! Are you using it to its full advantage? Learn how to write web copy that converts your visitors to customers!
How To Make Your Website Search-Engine Friendly
One of your ultimate goals when creating your small business website will be to ensure that the website can be found by clients and prospects using Internet search engines (for example, Google, Yahoo!, and so forth). But there's not a lot of understandable information available about what the average small business owner can do to improve the number of search engine "hits" their websites get.
The Art Of Website Maintenance
Now that you've designed and launched your website, you have a powerful marketing tool for your business. But, your website is only as useful as the content is current. The process of keeping the content on your site current is called website maintenance, and it's important to keep both visitors and search engines supplied with new information.
How Search Engine Optimization Helps Small Businesses
You've probably heard people talking about Search Engine Optimization, or SEO, and wondered if it would help your business. The answer, in short, is absolutely!
Stop Making Excuses. Your Website Must Match Your Other Marketing Materials
At first glance the title of this article sounds obvious — that your website would look like all your other marketing materials. Of course that's just something that would have to happen, right? But I run into more and more entrepreneurs who want to break this rule. Creating a website that looks significantly different from all of your other marketing materials just tends to be a bad idea.
Why Isn't Your Website Working Well?
One of the biggest problems that small businesses face is ineffective websites. A website is often one of the largest start-up marketing expenses for a small business; unfortunately, many small businesses never see a return on that investment. Why do most websites have this problem? And how can you fix it?
6 Tips On Effective Use Of Free Traffic Exchanges
A lot of people use free traffic exchanges without having any idea what they are doing. Actually, they know what they ARE doing, they just don't know what they SHOULD be doing to use free traffic exchanges effectively.